Zoosk vs eHarmony: Pricing, Demographics, Features Comparison for 2023

Zoosk vs eharmony review

When choosing a dating app, you want to make sure you find one that best fits your needs, which includes what you’re looking for in a relationship and how much money you’re willing to spend in the process. Zoosk vs eHarmony are both great options for someone looking to find a match online, but which one is better of the two?

Zoosk vs eHarmony: Overall Review

Even though both of these options are dating apps that are geared toward a younger audience that’s looking for something serious, they still have their differences. Each option has a unique way of providing matches for you and each one navigates differently.

Zoosk Rating: 8/10

Zoosk review

Zoosk is a dating app that launched back in 2007, but it is still a popular choice that is listed as one of the top grossing dating apps. The way it functions is similar to the swiping left or right feature that appears on other popular dating apps. It is quick and easy to sign up for and create a profile on, but a membership must be purchased to access all functions.

This app is primarily geared toward singles that are looking for a more serious relationship, but since it has such a large user base, there is a wide selection of matches to choose from. This app began as a part of Facebook before it officially became its own app, so social media is an important part of it. Users can choose to link and verify their Facebook and Twitter accounts to their Zoosk profile to better connect with people.

eHarmony Rating: 7/10

eHarmony is a popular dating app that launched way back in 2000. It focuses more on personality traits and interests in determining someone’s fate rather than just luck. That is why this app has a lengthy questionnaire in order to sign up. Their goal is to ensure that everyone gets matches that are best suited for them.

Most users on this app are looking for a successful relationship that will ideally lead to marriage. It also has a large user base, but it differs from Zoosk in that it is pricier, and it relies on handpicked matches instead of allowing users to just swipe back and forth. It is only designed for straight couples, but recently they have made a separate site for LGBT couples as well.  

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Winner: Zoosk

While both sites were created for a similar audience, Zoosk is easier to use, has more features, and is more inclusive. Plus, it has an overall larger and more diverse user base than eHarmony does. However, since eHarmony is more expensive and has been around longer, it is more likely that all members are serious about finding a real relationship.

Zoosk vs eHarmony: Pricing

While both these options are popular, they vary greatly based on their prices. One provides an easy sign up process with cheaper prices while the other has a free trial, but much higher membership prices.

Zoosk Rating: 8/10

This app is free to sign up for, create a profile on, and browse potential matches, but if you actually want to reach out and connect with any interests, you will need to purchase a membership. Therefore, this app allows you to at least see who else is on the app before you end up paying the fees.

With a membership, Zoosk users can access extra benefits, such as sending unlimited messages and connecting to SmartPick Introductions, which can match users based on their profile information and behaviors on the app.

The membership prices for Zoosk are:

  • $29.95 for one month
  • $19.98 a month for three months ($59.95 total)
  • $12.49 a month for six months ($74.95 total)

Even with the membership, not everything is included. Members still have the option to purchase Zoosk coins to unlock even more features. Zoosk coins can be used to better promote your profile, send virtual gifts to users, and unlock more information about other users.

The prices for Zoosk coins are:

  • $4.99 for 50 Zoosk coins
  • $19.99 for 250 Zoosk coins
  • $49.99 for 750 Zoosk coins

eHarmony Rating: 5/10

eHarmony does offer a free trial to decide whether or not it is the right dating app for you, but after your trial, you must purchase a membership to continue using the site. They have two different memberships to choose from, both of which are cheaper if you buy multiple months in advance. eHarmony does offer a free trial to decide whether or not it is the right dating app for you, but after your trial, you must purchase a membership to continue using the site. They have two different memberships to choose from, both of which are cheaper if you buy multiple months in advance.

The basic membership allows users to see the profiles of potential matches and connect with them as needed. You are also able to see which users have viewed your profile.

The basic membership prices for eHarmony are:

  • $59.95 for one month
  • $39.95 a month for three months ($119.85 total)
  • $29.95 month for six months ($179.70 total)
  • $19.95 a month for a year ($239.40 total)

Then, eHarmony also offers a Total Connect Plan which provides a deeper personality analysis and a verifiable ID. This option does not offer a single month plan, making it only available for packages of three months or greater.

The Total Connect Plan prices for eHarmony are:

  • $43.95 a month for three months ($131.85 total)
  • $33.95 a month for six months ($203.70 total)
  • $23.95 a month for a year ($287.40 total)

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Winner: Zoosk

Even though both of these sites require some type of membership to access all functions, Zoosk is by far the more affordable choice. It is easy to set up and allows you to browse some matches before even committing to a payment.

Zoosk vs eHarmony: Demographics

When deciding which of these two options is better for you, it is important to consider the audience that each one is geared toward. Both are popular options that are primarily for the same age group, but they still have slightly different demographics.

Zoosk Members

Zoosk members

Zoosk is a popular dating app with a user base of about 40 million members. While many of the users are found in the United States, there are members in 80 different countries, and the app is available in 25 different languages.

Anyone over the age of 18 can become a member on this app, but the average age range of members is between 25 and 34. The gender ratio of members is fairly even, and singles of any orientation are welcome to sign up.

eHarmony Members

eHarmony has about 750,000 paid members, but including users with free trials, there are about 10 million active users, so there is a large user base, but many of them are not willing to pay for it. The average age range of users on eHarmony is also between 25 and 34.

Most of the users on eHarmony are straight singles looking for a serious relationship, which is easy to find due to the lengthy setup process. The gender ratio on this site is also pretty even.

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Winner: Zoosk

While eHarmony has been around longer, Zoosk is clearly the more popular option. They have a larger user base and are more inclusive to different orientations.

Zoosk vs eHarmony: Who is Better at Being Scam-Free?

Zoosk vs eHarmony: Who is Better at Being Scam-Free?

Safety is an important part of online dating. Anyone can create accounts on most sites and pretend to be someone they’re not. So, how do these two options compare when it comes to being scam-free?


In order to ensure that people are who they say they are on this app, Zoosk has created a photo verification system. In order to complete this process, users must record a selfie video, then Zoosk will review it to make sure that you are the same as the person in the photos you posted.

Once a user has been verified, a verification badge will appear on their profile. That way, you can see which users have actually been verified and which ones haven’t. While not everyone will complete the verification process, it can help you to narrow down which profiles are real people and which ones are fake.


eHarmony wants to make sure that its users are safe, so it provides safety tips for online dating on its website. However, if you actually want to have a verification system in place, then you need to purchase the Total Connect Plan, which will give you a verifiable ID, so you can see that others are who they say they are.

Try eHarmony for Free

Winner: Both!

While both options have their own verification system, Zoosk is accessible to all users and not just those who purchase a premium membership. However, eHarmony is pricier and takes longer to set up, which could also steer away any potential scammers.

Zoosk vs eHarmony: Features Comparison

Since there is such a large amount of dating sites out there, each one has their own features and functions. How does Zoosk’s features differ from eHarmony’s?

Zoosk Rating: 7/10

This app has a fairly simple sign up process that generally only takes about 10 minutes to complete. You will be asked some basic questions and have the option to add a 1,500-word story to help give potential matches a better idea of who you are and what you’re looking for.

Once you’ve created your profile, there’s a few ways that you can connect with others on the app. One way is to use the carousel feature, which allows you to select yes or no for a variety of matches, similar to the swiping features of other common dating apps. Another way to find matches is to use specific filters to narrow down your search.

eHarmony Rating: 8/10

eharmony features review

This option has a lengthier sign up process that takes about a half hour, but these extra details are made to ensure that your matches are as accurate as possible. It includes a questionnaire of about 150 questions, then you can go on to add images as well as answer additional questions to complete your profile.

Once you purchase a membership, you will receive matches on a daily basis which are decided based on your answers from the questionnaire. You are not able to search on your own though, so you only get to choose through the singles that the site recommends to you. You can see who has viewed your profile at any time, and communicate and view pictures of your matches as needed.

Winner: eHarmony

While Zoosk has a variety of easy-to-use features, it is not too different from other popular swiping apps. eHarmony makes your choices more personalized and strives to find successful relationships for its members.

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Zoosk vs eHarmony: Dating Success

Zoosk vs eHarmony: Dating Success

An important aspect of a dating app that many people forget is how successful it is. If lots of people have success stories from these dating apps, then that’s how you’ll know if they’re a good choice or not.

Zoosk keeps a couple archive to document successful matches that have been made on their app. Couples are able to post about their positive experiences, along with photos of the two of them together.

eHarmony also has a page that lists the success stories of users on their site, which is divided into multiple categories.  Each story features an image of the couple and some have additional information about them.

Winner: Both!

Both options are more than happy to share their success stories because they both have a wide range of happy couples that met on their sites.

Verdict: Which is Best?

Both Zoosk vs eHarmony provide a way for singles to hopefully find their ideal match. However, deciding which one is better than the other ultimately depends on who is using it.

Zoosk is the better app if you are just looking for an easy way to meet other singles. It is quick to sign up for and easy to search through, so if you don’t have a ton of time to sit down and take a long test for matches, then Zoosk is the better option for you.

However, eHarmony is the way to go if you want your results to be more personalized. If you enjoy taking a quiz to give you the most accurate matches instead of swiping through options on your own, then you will likely find more luck on this site. However, you have to be willing to pay the membership fees. Therefore, both dating sites are a good choice for someone looking to date online, but deciding which one is better just comes down to what type of dating app you prefer.

chelsea king - chief editor of romancescams
Written by Chelsea King

Chelsea has been a direct victim of romance scams herself losing over $35,000 in a span of a year in 2015. She joined and took over operations of RomanceScams.org in 2015. She brings first-hand experience in studying romance scams, and also experience in vetting dating sites for legitimacy. Read more of Chelsea's articles.

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