Ashley Madison Dating Site Review: Demographics, Pricing, Pros, Cons, and More

Ashley Madison is a catchy name that may ring a bell if you have any experience in the world of dating sites. In essence, it’s a quick hookup site for people who are married or in exclusive relationships. As such, it is discrete and effective.

It’s easy to understand their philosophy by taking a look at the slogan – Life is Short, Have an Affair’. Does this message resonate with you? If so, this is the perfect website to visit without worrying about judgment by people on general dating sites.

If you’d like to learn more, you’re in luck. Today, we will take an in-depth look at all services Ashley Madison has to offer.

Ashley Madison Review

Ashley Madison: A Comprehensive Review

Ashley Madison is a non-traditional dating website. It’s become infamous for helping people cheat on their partners. Still, that hasn’t stopped it from reaching the level of success it boasts today. Quite the opposite, with a membership base of over 50 million users, it’s one of the most popular websites of its kind.

You may have heard of its data breach in 2015, which discouraged you from using it. However, the team behind the website worked on expanding its security since, making sure it never happens again. We’ll mention a thing or two about the current security regulations below. Let’s take a look at everything the site has to offer.

The Basics

Ashley Madison is no different than other dating sites in terms of functionality. Using it is as simple as signing up, creating your profile, and browsing through members.

Your profile doesn’t have to be very detailed, which is a bonus when it comes to being discreet. However, that means that your success will depend on your communication skills.

Due to its large customer base, it’s quick and easy to find a match. Especially if you live in a big city, the process will take mere minutes.

The Profiles

Ashley madison profile

When you create your profile, the only necessary information for you to submit are:

  • a username,
  • a password,
  • birth date,
  • where you live,
  • your marital status

Then, you may add various details and make them public or private. You may add up to 13 pictures per profile, an About Me, and Activities sections to let people get to know you better before they match you.

Another useful feature is called ‘About My Match’, where you describe your perfect partner. So, people browsing your profile can get a clearer picture of whether they should start a conversation or that would be a waste of time.


Many features make this dating site spicier than most, while others make you feel at home using the principles of dating sites. The communication tools are many – send a message, visit a chatroom, send flirts and gifts.

You will also find a setting called Priority Messaging. It allows your message to always be the first shown in the inbox of the member you’re chatting with. The Quick Reply option offers short messages to send when you’re in a hurry.

If you travel a lot, you’ll love the Traveling Man feature. It allows you to find people nearby in no time. If you combine it with the Golden Status, your chances further improve, as your profile will be featured on top of the lists.

When it comes to getting notifications, there are two options to add to the discretion of the site. You may get messages on your phone, or via email. 


Ashley madison Demographics

The most prominent group of people using Ashley Madison are Americans, making up almost 50% of the overall demographics. Moreover, you’re most likely to find women aged 20 to 29 and men from 35 to 55.

Besides the US, the user demographics per country is as follows:

  • Brazil – around 15%
  • Canada – approximately 10%
  • Spain and the UK – around 5% each

The ratio of men and women on the website is about equal. Plus, even though the site focuses on people already dating or married, you’ll also find plenty of singles looking to have fun.


Ashley Madison Pricing

Ashley Madison features a quite cunning pricing system. You see, women seeking men have to pay neither for the registration nor for the services. Everybody looking to meet women has to pay.

The website took up this approach to attract an equal ratio of males and females. While many complain about this, calling it sexist and unfair, Ashley Madison boasts an incredible success rate using it.

If you’re not sure about the services, you may log in as a guest first. However, you need to pay to interact with female users. The payment options include the basic, classic, and elite plan. All three allow interaction, but pricier ones bring extra perks.

Besides buying an entire plan in bulk, you may purchase credits separately. For example, since you pay only for the initial message, you could get credits only for one chat. In that case, though, be sure the girl you’re texting is the right one!

Extra Paid Features

With a premium account, you get access to all the main functionalities of the site. However, to further spice things up, Ashley Madison offers additional paid features.

  • The Golden Account. With it, you will not only be able to interact with women, but you will be rated third in their search results. What this implies is more views, more messages, and more success.
  • If you travel a lot, you’ll love the Traveling Man feature. It allows you to find people nearby in no time. If you combine it with the Golden Status, your chances further improve, as your profile will be featured on top of the lists.
  • Another User Begins Communication. This choice lets girls know that they should text you first, showing everyone that those who use it are brimming with confidence.

The App

Ashley madison app

As any self-respecting dating site, Ashley Madison also features a mobile app. Unfortunately, its quality doesn’t come close to that of the website. It’s a simplified version with many glitches.

However, as most of us are often on the go, it’s a useful thing to have. The app is available for Android and Apple users, featuring most of the basic functionalities. Also, and most importantly, it protects your information the same way the website does.


Both privacy and security are primary concerns on Ashley Madison. Besides the lengths they go to keep their website safe, there are several ways in which they help protect user profiles.

When you’re creating an account, the password analyzer will help you create a secure password to safeguard against getting hacked. The site also advises you not to use the password you use on other websites.

Furthermore, all payments are anonymous and can’t be traced back to you. No matter what payment method you select, your information is safe.

Ashley Madison Review: In a Nutshell

Having read all this, you may still be unsure whether this service is for you. So, let’s reiterate.


  • Ease of use – the site is straightforward and will get you what you’re searching for.
  • The price – the site is quite affordable and maintains stable pricing.
  • Search by city feature – super convenient for those looking to meet girls on the go.
  • Search by ZIP code feature – if you’re a stay-at-home person, you may find a fling in your town.
  • The reputation – even though it suffered through a massive breach, Ashley Madison maintains a high-quality reputation.
  • The renewed security – the new protocols ensure superb protection.


  • The 2015 breach – although they promise security now, it will take time for Ashley Madison to return to its former reputation.
  • Scams on the platform – the site does its best to detect suspicious activity, but there are still scammers.
  • The payment system is complicated – there’s no set monthly subscription.

Paid vs. Free Membership Options

For the ladies on the website, there is no difference between the free and paid membership options. However, guys looking to hook up will have to pay to initiate conversations and take advantage of the site’s features.

Our Verdict

As we said in the beginning of this Ashley Madison review, this service is not your average dating site. Still, it’s one of the best places on the web for extramarital desires. It helps you avoid the guilt that comes with looking for an affair on traditional dating sites, too. Overall, Ashley Madison offers all the functionalities you’d expect from a dating site. With it, though, you’ll also find discretion necessary for extramarital companionship. With its massive user base, you’ll likely find what you’re seeking, and more quickly than you’d expect.

Written by Chelsea King

Chelsea has been a direct victim of romance scams herself losing over $35,000 in a span of a year in 2015. She joined and took over operations of in 2015. She brings first-hand experience in studying romance scams, and also experience in vetting dating sites for legitimacy. Read more of Chelsea's articles.

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